Global Business Alliances: Theory and Practice

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The Summit particularly emphasizes programming for veteran alliance mangers that focuses on how to apply leading edge practices and seasoned know- how at a time of considerable change with increasing multi-industry partnering. The thought leaders representing numerous industry verticals will include influential c-level and senior executives from Fortune and companies. The event will start off Tuesday, March 27, with a timely keynote address by tech insider Tim Minahan, senior vice president of business strategy and chief marketing officer at Citrix. A leader in global marketing strategy and operations, he is responsible for securely deliver the world's most important apps and data.

A tech eclectic, Minahan has served in a broad range of business leadership roles at leading enterprise software, cloud, and services firms.

Global Business Alliances : Theory and Practice

He is particularly adept at defining new markets and positioning companies to own them. He previously spearheaded SAP's successful transition to the cloud as CMO of the company's cloud and line-of-business unit.

Through key insights and ideas, the possibilities and realities of corporate alliances begin to emerge. Attention is also paid to the decision-making process as it relates cooperative ventures, as well as to the inevitable managerial challenges of forming, and managing, strategic alliances.

International Business Strategy: Theory and Practice - CRC Press Book

The result is an astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance. He holds a doctorate degree from New York University and has had extensive experience, not only in the academic community but as a consultant to various businesses. Culpan is a regular contributor to the journals of his fields, and coeditor of a previous book for Quorum, Transformation Management in Postcommunist Countries , with Brij Nino Kumar.


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An expert in the field of international business, Culpan Pennsylvania State Univ. He describes the various types of alliances, including joint venture equity alliances and nonequity alliances such as licensing, franchising, management contracts, turnkey operations, subcontracting, supplier partnerships, marketing agreements, technical partnerships, and joint production.

6 points, SCA Band 3, 0.125 EFTSL

The book is unique in presenting separate chapters on global strategic alliances in four specific industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Culpan emphasizes the strategic importance of alliances for multinational companies. He describes how to manage alliances successfully, including how to evaluate the need for an alliance, selecting a partner, what to consider when choosing an equity or nonequity alliance, and how managers should control and evaluate the performance of an alliance.

Diagrams and tables of data explain the concepts; extensive chapter endnotes. Appropriate for managers, consultants, researchers, and professors and students of international business, lower-division undergraduate and up. Huffmire emeritus, University of Connecticut. Log In. If you do not receive an email within 10 minutes, your email address may not be registered, and you may need to create a new Wiley Online Library account.

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The Emergence and Popularization of Strategic Alliances: Institutional and Entrepreneurial Views

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source View Preview. Learn more Check out. Abstract In recent years, international strategic business cooperation has attracted great attention in both international management theory and practice.

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